In honor of Black History Month, we are sharing our favorite black owned brands to support not just in February, but every ...

These conditioning sprays, deeply hydrating hair masks and reparative hair treatments can really make a difference.

Feb. 1 marks the start of both a new month and Black History Month—a time to honor Black culture, reflect on history, and ...

But if brands are on this sort of spectrum, we prefer to look somewhere in the middle. Not yet heritage companies like the ...

In hair care, competition is stiff at the top - at least, online. Data from CreatorIQ shows that when it comes to the ...

Supermodel and style icon Bella Hadid was spotted on the streets of New York on Thursday, wearing hers atop a slick back bun ...

Customers can now explore the complete range of Mermade Hair products including hair tools, haircare formulations, and accessories on Tira’s online marketplace ...

Fortunately, where once there were only two or three retailers catering to plus sizes, now there are dozens of dedicated brands making the best plus-size clothing we've seen in years. "We've ...

All products are independently selected by our editors. If you buy something, we may earn an affiliate commission. Whether you’re a seasoned fashion vet or a fresh-faced menswear noob ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

so I have included recommendations and advice from 13 hair experts, including salon owners and celebrity stylists. Update on January 22, 2025: Updated prices; checked stock for all products.

Those with color-damaged hair will by now know that once salon-exclusive brands like Olaplex are now readily available online — but that doesn’t change the fact they’re still pricey ...