although I still threw some hair oil on my ends for good measure. It wasn't as flawless as some videos make heatless curls seem (I added a few curling iron waves in there), but overall ...

A vast array of heatless styling products have thus hit the market in the last few years, removing the need for wavy hair enthusiasts to DIY their own overnight contraptions with dressing gown ties.

The global heatless hair curler market revenue was around US$ 170.3 million in 2023 and is estimated to reach US$ 259.3 million by 2032, growing at a compound annual growth rate (CAGR) of 4.8% during ...