To defend against the grocery hopping trend, grocers must dedicate resources toward understanding modern consumer viewpoints.

The uncertainty of the future and the broader economy may be leading people to splurge on holidays, expert says.

At ETBrandEquity’s Media and Entertainment Summit 2025, Tejas Apte, head of media and digital marketing, Unilever discussed ...

To keep up with the flexible needs of their clients and their businesses in today’s lightning-fast digital environment are always innovating and ever changing. It is impossible to overvalue the ...

Traceability is key to food safety and brand trust. In today’s complex supply chains, businesses must go beyond supplier ...

How can a new beauty brand get noticed? By using Digital PR to engage with editorial sections of key media while also ...

Nitin Saini, Vice President - Marketing at Mondelez India Foods talks about the contrasting 5Star and Dairy Milk campaigns, ...

As the headphone giant launches its “biggest” campaign to date, CMO and head of product Chris Thorne explains why the “best” ...

Shaifali Gautam, Chief Marketing Officer, Caratlane, shares the insights behind the omnichannel jewellery brand’s Valentine campaign, its foray into the wedding space & more ...

As US navigates a shifting landscape of trade policy under new administration, markets grappling with implications of ...

As we wrap up the 2024 earnings reports, analysts weigh in on how beauty conglomerates should go about reinvigorating sales.