The uncertainty of the future and the broader economy may be leading people to splurge on holidays, expert says.
How can a new beauty brand get noticed? By using Digital PR to engage with editorial sections of key media while also ...
At ETBrandEquity’s Media and Entertainment Summit 2025, Tejas Apte, head of media and digital marketing, Unilever discussed ...
To keep up with the flexible needs of their clients and their businesses in today’s lightning-fast digital environment are always innovating and ever changing. It is impossible to overvalue the ...
To defend against the grocery hopping trend, grocers must dedicate resources toward understanding modern consumer viewpoints.
Traceability is key to food safety and brand trust. In today’s complex supply chains, businesses must go beyond supplier ...
Partner Nicole Johnson shares her outlook for consumer brands and where she’s looking to invest in 2025. Where is the ...
In the last five years, the identity verification industry has evolved to place more focus on the trustworthiness of an ...
Nitin Saini, Vice President - Marketing at Mondelez India Foods talks about the contrasting 5Star and Dairy Milk campaigns, ...
The importance of a company’s carbon footprint is the lowest it has been in three years but sustainable credentials remain ...
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