On Thursday, Inter Miami announced that Más+ by Messi, a sports drink launched by Messi, became the club’s Official Hydration Partner.

I’m incredibly proud and excited that Más+ by Messi is now a sponsor of Inter Miami,” said Messi. “When we created this drink, our goal was to provide optimal hydration not only for elite athletes but also for amateurs and anyone looking to stay well-hydrated throughout the day,

Only Messi mania can explain MLS teams moving regular season games to bigger venues or apologizing for an opposing player not coming to town.