A study from LG Ad Solutions in and partership with iSpot concludes brands using a greater amount of CTV have a more ...

On Monday, the company launched the Roku Data Cloud, which allows marketers access to streaming TV data via ad tech and ...

Ad research pioneer to lead company's U.S. expansion; AI-powered platform enables mass content testing and optimization for marketers SCOTTSDALE, Ariz., Jan. 7, 2025 /PRNewswire-PRWeb/ -- Former Ace ...

Roku has unveiled a proprietary data analytics platform that aims to give partners more-direct access to the company's CTV ...

Innovid says the product - in a partnership with Roku - will help drive incremental reach, reduce waste, and improve campaign ...

Roku, Inc. , the #1 TV streaming platform in the U.S.*, announced the launch of Roku Data Cloud, which allows partners to access, analyze, and leverage Roku's proprietary TV data seamlessly. As ...

who for over 25 years has helped develop technology to improve the impact and ROI of advertising at companies including iSpot, Ace Metrix, Yahoo! and comScore, will be responsible for expanding ...

We've reported any number of times on the growth of CTV advertising as it continues to steal marketshare from traditional linear, but is CTV still the golden child? Mediaocean's 2025 Advertising ...

At CES 2025, Comcast announced Universal Ads, a platform connecting major media companies to streamline premium video ...