Come March 1, Harry Potter fans will have the option to find all sorts of Butterbeer products in the snack aisle at U.S.

The Kellanova chips brand announced three chip flavor launches ahead of the big game, and Hormel unveiled a new tray of bold ...

You don't need a magic wand anymore to have a snack flavored like Butterbeer, a drink in the Harry Potter universe that has a real-life version.

The Keebler elves comprise some of the most recognizable mascots in the food world. They've been around for a long time and ...

The Wizarding World of Harry Potter is taking over some of your favorite snacks and treats. Here's what we know.

Indulgent, nostalgic and comforting new products took center stage in January, bucking the long-held perception that at the ...

Now, these hardworking elves are cookin’ up even more chocolate for all the Keebler kids out there. What is the new Keebler ...

Ferrero North America subsidiary The Keebler Co. is adding Fudge Stripes double fudge cookies. ““If there’s one thing we ...

Discover the latest confectionery innovations, from M&M’s ice cream sandwiches to Fulfil’s protein snacks and Swizzels’ ...