The Barbie movie has taken social media by storm lately thanks to a marketing budget of 100 million dollars. Social media feeds have turned pink as Mattel has coordinated lots of brand partnerships ...

From limited edition designer dolls to viral fashion collabs, toy brands are proving that playtime never really ends – it ...

The first Mattel Creations Revealed livestream had more than 300,000 viewers and 22,000 comments from hyped-up fans, so ...

These days, the summer of 2023 feels like it was 4,000 years ago, but actually, it was less than two. If you need hard ...