Two legendary NBA stars and future first-ballot Hall of Famers are leading the way in jersey sales thus far during the ...

Golden State Warriors star guard Stephen Curry and Los Angeles Lakers superstar LeBron James lead the NBA in jersey sales.

LeBron James and Stephen Curry have the best-selling jerseys so far this season, but who ranks No. 1 on the list?

Tyrese Maxey finally got what he had been waiting five years for—a jersey from LeBron James. After the Philadelphia 76ers’ ...

Tyrese Maxey put on a show against the Lakers, dropping 43 points and leading a shorthanded Sixers squad to a dominant win.

Victor Wembanyama moved up to fifth but the old guard still tops the list. The Celtics led in team merchandise sold.

LeBron James is extending his All-Star records. The NBA revealed the starters — some of them, anyway — for the revamped ...

Stephen Curry led the NBA in jersey sales in the first half of this season, with LeBron James second, the NBA announced. Jayson Tatum was third. The new guard started to show up later, with Victor ...

Do the Lakers and Warriors owe it to LeBron James and Stephen Curry to trade away a distant first-round pick to give them a ...