To understand how the Mayo Clinic became a superior healthcare brand, I talked with Leonard Berry, PhD, to understand their ...

What role does visual identity play in brand recognition? We asked 11 branding experts and business leaders how they ...

An announcement from Simon & Schuster’s publisher left the literary community wondering whether blurbs, the little snippets ...

The sneakers are PE (Player Exclusives) for the University of Oregon men's basketball team. The Swoosh label presented them to the team to wear during the 2025 March Madness tournament. The shoes are ...

Learn how to build a brand that stands out with empathy, authenticity, and innovation. A complete guide to modern branding ...

The Nike Book 1 by Devin Booker will receive another color treatment inspired by the University of Southern California Trojans.

When building a strong brand identity, your logo is the star of the show. It’s often the first thing customers see, recognize ...

They also helped introduce American designers to the world when European designers were dominating the industry. Can you ...

2025 is off to a similarly head-spinning start, with Proenza Schouler’s founding designers Jack McCollough ... a new creative lead for the brand”. But after that, fashion fanatics online ...

WASHINGTON — Vice President Kamala Harris has a lot of options for her next act — including possible runs for governor of California in 2026 and president in 2028 — but writing a book may be ...

Walmart announced Monday, Jan. 13, it was excited to introduce a "brand refresh," updating its logo. "This updated brand identity will better represent who Walmart is today, while honoring what ...

The big story: Florida’s debate over the appropriateness of children’s books has begun shifting from schools to public libraries. The Pasco County library advisory board on Tuesday began ...