“While ROAS (Return on Ad Spend) from Meta and Google paid advertising has declined, performance metrics for influencer ...

Explore 2025’s top marketing trends: brands as media, innovative collaborations, and AI-driven personalization. Learn how to ...

Adam Elliot and Gints Zilbalodis discuss being underdogs and the big financial or creative challenges they dealt with on ...

In a sweeping conversation at CES 2025, the tech exec opined marketing AI products, using data effectively, tech regulation ...

The year of 2024 has come to an end, but it saw some pretty big movies release, and we have the most successful ones for you.

Marketing Strategy - Senior marketers in the United States expect their marketing budgets to bump up moderately over the next ...

Court documents unearthed this week by Game File reveal that three Call of Duty games released between 2015 and 2020 cost ...

Nvidia CEO Jensen Huang claims quantum computing is decades away, but is it really? The quantum era isn’t decades away — it’s ...

You can now run controlled experiments to reallocate budget to Performance Max campaigns for optimized performance.

In 2018-19, the revenue impact of concessions under FTAs on customs was around Rs 49000 crore and in FY24 that’s projected to ...