The Marketing major provides students the opportunity to develop skills that enable them to function in different marketing roles ... and in large corporations that have in-house marketing departments ...

All too often, however, CEOs see their marketing department as a standalone function focused simply on lead generation ... and protectors of the brand. Key Roles CEOs Need on a Top-Notch Marketing ...

The decline of marketing as an influential business function is well documented ... Brand equity should be viewed as a key asset that fuels growth, not as an intangible/ abstract concept.

Welcome to the Marketing Department! We engage students by changing the way they learn. We leverage curiosity and creativity by allowing students to take more control of their own learning. This is ...

Critically, community-building isn't a marketing function. Marketers' training and conditioning forces us into promotions, conversions, and sales funnel thinking, and we build the technical chops to ...

By assessing various departments, processes, and functions within the organization ... align with their goals and objectives by analyzing key performance indicators, financial metrics and ...

Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors ...

The Marketing & Communications Department manages Drexel University College of Medicine's external and internal communications, assists with special events, and oversees the College's websites and ...