Researchers from University of Wisconsin-Madison have published a study that examines how a combination of Generative AI and human input leads to superior marketing research.

The pet grooming market is growing rapidly worldwide due to the increasing number of pet owners loving and treating their ...

Conducted with OMG, the study touts Snapchat’s creator ecosystem at a time when TikTok’s future in the U.S. remains ...

Market research lies at the basis of any company’s success. It offers the best means to connect the business to its target ...

most comprehensive content marketing study of its kind to date. Whether you already manage a content marketing program or you’re just testing the waters, this is must-read research. more ...

It’s a common assumption that music streaming has changed how we listen to music in a physical sense, but a new study has revealed just how streaming has impacted consumers’ listening tastes. The ...

The latest academic analysis suggests the growth of ETFs has improved the efficiency of stock pricing at the market level, a ...

When it comes to getting people to want to go places, the future is ever more lovely than the past, according to a new Washington State University-led study in the Journal of Hospitality and Tourism ...

When big pharmaceutical companies merge, the perception is that drug prices rise, but a University of Iowa study finds that’s ...

PG Forsta, a leading research and experience technology company, has unveiled Research HX, an AI-powered market research ...