Researchers from University of Wisconsin-Madison have published a study that examines how a combination of Generative AI and human input leads to superior marketing research.

Market research analysts study data and market conditions to help companies determine their target demographics and how much consumers are willing to pay for a product. “Market research uses ...

If you're looking to build a career in branding, advertising, product development, digital or international marketing, a Rutgers MBA concentration in Marketing gives you the solid foundation you need ...

Market research lies at the basis of any company’s success. It offers the best means to connect the business to its target ...

Conducted with OMG, the study touts Snapchat’s creator ecosystem at a time when TikTok’s future in the U.S. remains ...

A study published in Travel Behaviour and Society explores the role of gender associations in the adoption of electric vehicles. The research finds that countries with a more feminine cultural ...

The latest academic analysis suggests the growth of ETFs has improved the efficiency of stock pricing at the market level, a ...

It’s a common assumption that music streaming has changed how we listen to music in a physical sense, but a new study has revealed just how streaming has impacted consumers’ listening tastes. The ...

When it comes to getting people to want to go places, the future is ever more lovely than the past, according to a new study. The study found that forestalgia-focused destination ads -- those that ...

Researchers at Ohio State University crunched a decade’s worth of offers from retail electricity suppliers and found that for ...

When big pharmaceutical companies merge, the perception is that drug prices rise, but a University of Iowa study finds that’s ...

A new study led by an international research team, including Dr Fabian Braesemann from the Oxford Internet Institute, part of the University of Oxford, shows how Generative AI tools like ChatGPT are ...