T-Mobile buys Vistar Media, an ad platform that specializes in digital out-of-home, for approximately $600 million.

presented its prestigious Lifetime Achievement Award to Madison Media & OOH group CEO Vikram Sakhuja, on 10 January at a glittering ceremony attended by leading figures from the advertising and ...

Marketing channels like Out of Home (OOH), television ... reaches audiences when and where they’re most engaged. Navigating the complexities of multi-channel marketing requires expertise. With 25 ...

T-Mobile US has announced plans to acquire Vistar Media, a provider of ... their ads where they know their audience will be,” ...

Pro-Kremlin Russian media lost millions of readers and viewers in 2024, with some state propaganda outlets having their audiences slashed by up to a third. The main propaganda TV channel ...

With this powerful OOH execution, Puma demonstrates how a multi-phase campaign can captivate audiences, build curiosity, and ...

Mumbai: Vikram Sakhuja, Group CEO of Madison Media & OOH, was honoured with the prestigious Lifetime Achievement Award by the Advertising Agencies Association of India (AAAI). Speaking to Republic ...

Madison Media, a unit of Madison World announced that Vikram Sakhuja, Group CEO of Madison Media & OOH, has been honoured with the Lifetime Achievement Award by the Advertising Agencies Association of ...

AI and programmatic adoption are set to propel DOOH innovation in 2025. The IAB forecasts that programmatic DOOH will ...

Joonas Ruolahti, founder of of Marketing Marina and Marketing Golf, on OOH, its sustainability and target audience diversity.