Tata AIA has launched a compelling out-of-home (OOH) campaign that seamlessly integrates relatable daily activities with a ...

Dora had an impressive following of 4.1 million people on TikTok, a popular social-media platform ... from what we refer to as “segmented audiences.” Audience segmentation can be based ...

KIM: No other Korean drama had success at this level, in terms of reaching the global audience. And it, I think, opened a lot of doors for new talents. But at the same time, the local distribution and ...

Vikram Sakhuja, Group CEO - Madison Media & OOH at Madison World, added, "HiveMinds has firmly established itself as a formidable player in the industry. I’m confident that with Kunal on board, we ...

Vikram Sakhuja, Group CEO - Madison Media & OOH at Madison World, added, "HiveMinds has firmly established itself as a formidable player in the industry. I’m confident that with Kunal on board ...

This initiative turned Salman Khan’s birthday into an OOH spectacle that merged branding, emotion, and innovation seamlessly. The campaign was executed by Apex Aim Pvt Ltd and utilized media spaces ..

Glance, a smart lock screen platform, has partnered with Amazon MX Player, Amazon’s free video streaming service, to bring Indian content to a wider audience. The collaboration combines Glance ...

Data was then used in the media buying process to make sure the posters were placed in areas where people needed them most, including shopping precincts and car parks.

“There is a gap on the center-right of the market,” he explained. The mainstream media serves the left or center-left audience. “Fox News has found a market to the right, and that’s the strategy.” ...

This is part of Mumbrella’s 2024 Christmas campaign coverage. Click here to see other articles in the series. Hawke’s is sidestepping the usual Christmas cliches this festive season to ...

“What gives retail media networks an advantage over almost every major media owner is that you have transactions involved. For the last 80-plus years, media has been optimized around impression ...