When Elliot Hill took over as Nike’s CEO, he knew the company was struggling, but one moment apparently made it clear just how bad things had become.

Nike has struggled since deciding in 2020 to pivot away from third-party retailers. In February, less than two months after announcing sweeping cost cuts, it said it would lay off two per cent of ...

"We are seeing indications of more cautious consumer behavior around the world," Nike Chief Financial Officer Matt Friend said in December. On January 10, Google laid off hundreds of workers in ...

Footwear giant Nike told Oregon state officials in June that it would lay off 740 people at its world headquarters in Beaverton. This announcement followed word that Nike will cut 2% of its global ...

Platitudes from Hill will not be enough, analysts say, when Nike reports quarterly earnings. To satisfy markets, Hill needs to lay out a plan to boost innovation, repair relationships with retailers ...