New X Games CEO Jeremy Bloom talks fresh path for X Games, NCAA and NIL, Colorado football
Jeremy Bloom is the new CEO in a transformational time for the X Games. Here's what Bloom said about it, plus his Colorado roots (and his Buffs).
Women’s College Basketball Stars Earning Major NIL Money: JuJu Watkins, Cavinder Twins
USC Trojans sophomore guard JuJu Watkins has been one of the most marketable women's college basketball players, even before she stepped on campus. Watkins sign ...
ISU Director of Athletics speaks on NIL
Back in 2021, the addition of Name, Image, and Likeness changed the entire landscape of college sports. Since then, things have been in a constant state of change ...
Lawmakers aim to expand NIL direct payments for athletes to CU, CSU and other Colorado schools
Student-athletes at Colorado colleges and universities could soon be paid directly by their schools under a bill in the state legislature that would build on their ability to profit from their name, ...
USC Trojans' Reggie Bush Addresses Why Ohio State, Oregon Ducks Thriving In NIL
USC Trojans legend and Heisman Trophy winner Reggie Bush has a unique perspective on how Name, Image, Likeness (NIL) has changed the college landscape by allowi ...