So-called NIL rules opened up college athletics to brands looking for ambassadors. Some marketers are now finding even ...

T-shirt Fans – the ones who pull for a school despite having no close connections to it – can now participate in NIL ...

Happy Valley United: Penn State's official collective is the fundraising and engagement platform connecting athletes to fans.

Frank Cuervo, UA Little Rock’s director of athletics, has spent nearly three decades in the business of intercollegiate ...

The Texas A&M University System Board of Regents will discuss legal issues involving the House v. NCAA antitrust case during ...

Name, Image and Likeness, known as NIL, allows high school and college athletes to profit from their personal brands while playing their sports.

Now that he’s officially the Longhorns’ starting quarterback, and his family will allow him to, businesses are lining up to ...

LSU gymnast Olivia Dunne was among 18 collegiate athletes to file complaints by a Friday deadline against the so-called House ...

Michigan cornerback Will Johnson has officially declared for the 2025 NFL Draft, and he is widely expected to be one of the ...

College athletes were finally able to earn money in return for their name, image, and likeness -- legally. The landscape continues to evolve, with the House settlement coming this summer. That will ...

The deadline for filing objections to the nearly $2.8B NCAA antitrust settlement yielded more than 35 legal challenges attacking the landmark deal.

Members of our Community Editorial Board, a group of community residents who are engaged with and passionate about local issues, respond to the following question: Student-athletes at Colorado ...