Name, Image and goodness: How Ole Miss' Jaemyn Brakefield is using his NIL money to help raise a 16-year-old
Brakefield met Brandon Hill, who was his prep school coach's nephew, eight years ago and treats him like a brother ...
Lawmakers aim to expand NIL direct payments for athletes to CU, CSU and other Colorado schools
Student-athletes at Colorado colleges could soon be paid directly by their schools under a bill being considered by the state ...
Why STRYV365 signed Marquette basketball star Stevie Mitchell to NIL deal
Marquette University basketball standout Stevie Mitchell signed an NIL deal with Milwaukee-based nonprofit STRYV365 to ...
USC Trojans' Reggie Bush Addresses Why Ohio State, Oregon Ducks Thriving In NIL
USC Trojans legend and Heisman Trophy winner Reggie Bush has a unique perspective on how Name, Image, Likeness (NIL) has changed the college landscape by allowi ...
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New York comic explains Jake Retzlaff's NIL deal with Manischewitz before show in Utah
Eitan Levine had a working relationship with Jake Retzlaff, the first-ever Jewish quarterback at BYU, as well as food brand ...
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What Ohio State's expensive, NIL-driven roster means for college football's future
One may disagree with this new age of college athletics, which features exorbitant NIL deals and an unregulated transfer ...
UNC General Manager Implies Future of NIL Payouts Will Focus On Performance
UNC's football general manager explains how Bill Belichick plans to manage NIL payouts at the college football level with a ...
ISU Director of Athletics speaks on NIL
Back in 2021, the addition of Name, Image, and Likeness changed the entire landscape of college sports. Since then, things have been in a constant state of change across the nation, and locally at ...
Tax Exemption Denied for NIL Group Paying Athletes for Charity
The IRS denied the tax-exempt status of a name, image, and likeness group—despite it’s mission to pay college athletes for charitable services—amid a broader crackdown on the groups.
Women’s College Basketball Stars Earning Major NIL Money: JuJu Watkins, Cavinder Twins
USC Trojans sophomore guard JuJu Watkins has been one of the most marketable women's college basketball players, even before she stepped on campus. Watkins sign ...
UC Athletics revenue jumped in first Big 12 season, but expenses rose with it
UC's athletic revenue leaped last year as the Bearcats marked their first season in the Big 12. But expenses rose even more.
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'Collective good': Montana State sees benefits in revenue sharing with athletes
The boundaries between universities and name, image and likeness collectives never made much sense to Bobcats AD Leon ...