Kansas star center Hunter Dickinson flaunted his endorsement success with a series of photos on social media. The post highlighted his partnership with Adidas.
With the Ohio State Buckeyes defeating the Notre Dame Fighting Irish to claim the national title and bring an end to the ...
Marquette University basketball standout Stevie Mitchell signed an NIL deal with Milwaukee-based nonprofit STRYV365 to ...
Eitan Levine had a working relationship with Jake Retzlaff, the first-ever Jewish quarterback at BYU, as well as food brand ...
Brakefield met Brandon Hill, who was his prep school coach's nephew, eight years ago and treats him like a brother ...
USC Trojans legend and Heisman Trophy winner Reggie Bush has a unique perspective on how Name, Image, Likeness (NIL) has changed the college landscape by allowi ...
The boundaries between universities and name, image and likeness collectives never made much sense to Bobcats AD Leon ...
The emergence of name, image and likeness (NIL) deals have forever changed the landscape of collegiate and high school ...
UC's athletic revenue leaped last year as the Bearcats marked their first season in the Big 12. But expenses rose even more.
Student-athletes at Colorado colleges could soon be paid directly by their schools under a bill being considered by the state ...
Jeremy Bloom is the new CEO in a transformational time for the X Games. Here's what Bloom said about it, plus his Colorado roots (and his Buffs).
Back in 2021, the addition of Name, Image, and Likeness changed the entire landscape of college sports. Since then, things have been in a constant state of change across the nation, and locally at ...