John Calipari led Arkansas to a dominant upset victory over Kentucky in his highly-anticipated return to Lexington on Saturday night. Meanwhile, a portion ...

Now that he's officially the Longhorns' starting quarterback, and his family will allow him to, businesses are lining up to ...

Brian Kelly and the LSU Tigers are set to hire Baylor's Keava Soil-Cormier to the 2025 staff in an NIL-related role within the athletic department, 247Sports Ma ...

LSU football upped its NIL operation with a new addition on Thursday. Per a report from CBS Sports and 247 Sports, Keava Soil ...

Dick's Sporting Goods is going south for its latest partnership. On Thursday, the Coraopolis-based retailer announced that it ...

Texas quarterback Arch Manning, the latest signal caller to hold the famous last name, said Thursday he doesn't deserve any ...

The city of Athens has no shortage of student entrepreneurs. Here are six local businesses owned by current or former University of Georgia students and what their plans are for ...

Matt and Ryan Bewley had major college scholarship offers before high school. How did two NBA hopefuls end up at a junior ...

Athletes at Minot State spend hours on the court or the field perfecting their sport and some NCAA athletes use NIL, or name, ...

While the rumoured couple has not yet accepted their relationship publicly, Shraddha is often seen sharing goofy pictures with Rahul on social media. Shraddha Kapoor basked in success with her ...

The nine-page memo from the department’s Office for Civil Rights said NIL money that goes to athletes should be treated the same as athletic financial aid — i.e., scholarships. It’s a position that, ...

Not a chance, but he did mention it during a recent stream when speaking on NIL money. Carson Beck’s massive reported NIL figures have the former Colorado Buffaloes star reconsidering his ...