Nostalgia and street cred have driven a consistent frenzy for merch. The post ‘Ultimate Throwback’: The Unimpeachable Cool of ...

Michael Andlauer understands the mistake made with the Senators' Quebec City announcement and the owner is now taking the steps to mend fences while still pushing to grow the team's brand.

There was a bit of a scare in Canada’s capital when Ottawa Senators owner Michael Andlauer stated he would like to see his team play regular season games in Que ...

Sports fans can be a very reactionary bunch, and the situation surrounding the Ottawa Senators is just the latest in a long ...

Ottawa Senators fans are voicing strong criticism over an announcement this week that featured the team's mascot wearing a ...

There’s plenty to celebrate about the Ottawa Senators these days.  The team currently sits third in the Atlantic Division, ...

Spartacat had fans of the Ottawa Senators roaring mad on Monday. After owner Michel Andlauer announced the Senators would ...

Walmart’s latest brand and logo update has left some social media users baffled. On Jan. 13, the company announced in a press release on its website that it was launching a “comprehensive ...

Walmart steel cage match (although we would totally watch). Instead, Walmart gave its logo a makeover fit for modern times—at least that was the idea. But people, well, they have feelings.

Walmart announced on Monday that it had unveiled a new logo, part of "a comprehensive brand refresh." The U.S.-based retailer boasted in a news release that the new look — its first change ...

Here are some before and after pictures of the company's wordmark and logo. Need a break? Play the USA TODAY Daily Crossword Puzzle. Here's a look at how the new wordmark and logo will appear on ...

Walmart is refreshing its logo for the first time in nearly two decades, highlighting its evolution while also serving as a nod to its past, the big-box retailer announced Monday. The word mark on ...