To direct more attention toward the importance of regular breast cancer screenings, Novartis is taking to one of television’s biggest stages. | To direct more attention toward the importance of regular breast cancer screenings,

Novartis is airing its first-ever Super Bowl ad to raise awareness about breast cancer and promote regular screenings. The campaign highlights the importance of early diagnosis in improving survival rates.

In addition to the partnership with Steinfeld and Sykes, Novartis is collaborating on awareness efforts and advocacy events with organizations like the Susan G. Komen, Living Beyond Breast Cancer, TOUCH (The Black Breast Cancer Alliance) and Breastcancer.org.

Hailee Steinfeld is teaming up with Novartis to raise awareness about breast cancer with an empowering Super Bowl 59 commercial.

Pharmaceutical company Novartis will make its Super Bowl debut with a 60-second spot highlighting breast cancer awareness.

"An attention-grabbing call to prioritize breast health," includes a focus on cheerleaders' and Hailee Steinfeld's breasts, with cut-in to cancer survivor Wanda Sykes.