If the recent earnings reports of Olympic sponsors is anything to go by, the answer is unclear. A case in point is Delta. The airline is one of the primary U.S. Olympic Team sponsors as part of ...

Consumer electronics firm TCL is reportedly set to become an Olympic partner in a boost to the International Olympic ...

GM will be out of the Olympics after Beijing. The General said Monday that it can no longer justify spending $1 billion on its expensive sponsorship of the U.S. Olympic team when there are other ...

Olympic sponsorship drives a strong uptick in engagement, and this year, the Paris 2024 Summer Olympics took second place in terms of sports engagement among Americans and Canadians in the past twelve ...

The Beijing Winter Olympics are fraught with potential hazards for major sponsors, who are trying to remain quiet about China’s human rights record while protecting at least $1 billion they’ve ...

Kirsty Coventry, Zimbabwe's sports minister and two-time Olympic champion, is among the candidates vying to become the next president of the International Olympic Committee. If successful, she would ...

As the Paris Olympics’ biggest corporate sponsor, LVMH was everywhere. Its Moët & Chandon champagne flowed in V.I.P. suites. French athletes were clothed by LVMH’s Berluti fashion house.

“That responsibility lies solely with La Monnaie de Paris and the International Olympic Committee,” an ... was a major sponsor of the Summer Games in Paris. The backlash began when French ...

The Olympic Federation of Ireland is delighted to announce the addition of twenty-one new Olympic and Paralympic athletes to ...

Consumer electronics firm TCL is reportedly set to become an Olympic partner in a boost to the International Olympic Committee after long-term sponsors jumped ship. Consumer electronics firm TCL ...