Building a digital marketing campaign from scratch may seem daunting, but with a structured approach, it’s entirely ...

The country’s largest Asian dining chain says it has a duty to mark the event each year. This year, that includes ...

After all these years, email remains an effective method for businesses to reach their target audiences. There are ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

Let’s face it: at this point, we all know a strong online presence is essential for law firms to attract and engage clients.

India’s leading and fastest-emerging AR, VR, and Metaverse development company, Augment Works, has developed WappBiz, a cutting-edge software designed to streamline marketing efforts through ...

As the world continues to adapt to digital transformation with a myriad of technology use cases and ‘everything-as-a-service’ ...

Ford is shown getting to grips with Scottish pronunciation and kilt etiquette, and bonding with locals over a dram of single ...

Endo’s latest disease awareness campaign starts with a situation that is all too familiar for many patients. The protagonist ...

Harrison Ford will star in series of adverts as part of a marketing campaign for Glenmorangie whisky. The Star Wars actor ...

Our relationship with advertising is complex, and misunderstanding it is costing brands significant revenue opportunities.

In conversation with BrandWagon Online, Neha Kulwal, MD, APAC and India, Mitgo, explains how Admitad is navigating the shift, ...