I have a collection of sticker albums, predominantly 'Panini', for football tournaments (World Cup and Euros) dating back to Euro 88 in West Germany.
Key to getting a foothold in the UK was a tie-up with Shoot magazine which saw one of the country's first Panini-branded albums, Football 78, included free along with a small number of stickers.
Following the success of the first-ever domestic women's football sticker album last year, Panini have launched the Barclays Women’s Super League Official Sticker Collection, brand new for 2025!