I’m certainly no top-line recruiting geek, but as college football recruiting grows into a sports media industry of its own, ...

Texas, Texas A&M rank in the top-10 most valued college football programs in the country, while Texas Tech tops list of Big ...

Following the national title-winning season for the Buckeyes, Howard took to social media to announce a collaborative NIL ...

Kansas star center Hunter Dickinson flaunted his endorsement success with a series of photos on social media. The post highlighted his partnership with Adidas.

Change is inevitable. This sentiment resonates across the college sports landscape. Few, if any, would argue that the current model of ...

Ole Miss wasn’t going to be left behind in the ever-evolving world of Name, Image and Likeness. That much was made even more ...

The IRS denied the tax-exempt status of a name, image, and likeness group—despite it’s mission to pay college athletes for charitable services—amid a broader crackdown on the groups.

In this new era of college football, the Buckeyes’ national championship was powered by two collectives and about $20 million ...

The boundaries between universities and name, image and likeness collectives never made much sense to Bobcats AD Leon ...

The future of college and university sports is in flux at the moment, stemming from changes on how much money schools can pay ...

Student-athletes at Colorado colleges could soon be paid directly by their schools under a bill being considered by the state ...

Spending over $20 million on new players, the Ohio State Buckeyes recently achieved their first national championship in 10 ...