Just as positioning is the foundation for everything you do in marketing, your 3Cs research is the foundation for your positioning statement and message strategy. For more on how to do the research ...

So it is with too many company's marketing communications programs ... address or amplify the positioning statement and key messages, they are off strategy and not acceptable. Fair warning, getting ...

Brand positioning is also going to have to center ... Use who your customer is to inform your marketing strategies, including social media investments. Figure out what platform or channel is ...

A company's positioning strategy is affected by a number of variables ... Remember, the right image packs a powerful marketing punch. To make it work for you, follow these steps: We'll be in ...

The University at Buffalo amplifies ambition for students, faculty, staff and the community, offering vast possibilities for achievement in a diverse, supportive and creative environment. As New York ...

In today’s fast-paced digital landscape, cybersecurity companies need more than just exceptional products—they need strategic ...