In today’s competitive digital world, IT companies must go beyond traditional marketing strategies to establish a strong ...

The fashion and apparel industry continues to demonstrate its dominant position in ecommerce. The sector has achieved a ...

Respect, transparency and personalization will rule the future of marketing. Brands focusing on zero-party data-driven ...

Marketers must focus on creating high-quality, informative content that moves beyond traditional SEO practices.

The following discussion in the Lengyun Fashion Circle revolves around industry issues and summarized insights. These shared ideas are a collective reflection of industry wisdom and do not represent ...

Shweta Jain of The Leela Palaces, Hotels & Resorts shares its marketing strategy focusing on cultural storytelling, ...

Symbolic positioning is an element of a larger brand positioning marketing strategy, which businesses use to carve space for themselves in saturated markets. The ecommerce industry is crowded—shoppers ...

After weeks of speculation, Donna Langley — who took on the role as chairman of NBCUniversal Entertainment and Studios after ...

Marketers must challenge biases, embrace data-driven insights, and rewrite the rules to drive growth in a world where ...

Smith, author of “No Bullsh*t Strategy: A Founder’s Guide to Gaining Competitive Advantage with a Strategy That Actually Works ” (Matador, 2023), argues that most businesses are playing a losing game ...

Two professors of marketing at Western Washington in Bellingham take a step back and analyze the recent election as a ...

Pricing a new product/service was one of the most challenging and trickiest tasks I had to perform, or participate in ...