It has ramped up scrutiny of online, often illegal, financial promotions, recognising the significant increase in notoriety ...

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for ...

Media envy is not just the feeling of jealousy marketers and businesses feel when they see great work by a competitor. In advertising, media envy can be wonder and respect. It can drive intensity to ...

And creating a new product category? That’s one of the most high-risk, high-reward strategies in product marketing. When you ...

The Financial Conduct Authority (FCA) has launched an investigation into the activities of 20 social media influencers, or ‘finfluencers’, who are being interviewed under caution for potentially ...

For many startups, frugality is a necessity. It can also be a choice and a keen motivator. Take Zoho for example, which hit ...

The Financial Conduct Authority said 20 social media influencers - dubbed 'finfluencers' - are being interviewed under ...

Purpose-driven marketing elevates brand-consumer relationships beyond transactional interactions. By linking brand values ...

Short-form video has been popular for a while, and it will remain a top social media trend in 2025. Vine’s claim to fame ...

There are many ways you can get a video made for your business. Many claim that they are a video production company but there ...

Tikmany has been working with Viacom18 Media for the past four years, most recently as SVP and head of product for JioCinema.

The award honors the best and most innovative products and solutions powering Smart City initiatives and projects.