The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...

Sometimes all you need is a yummy dessert without the fuss of fishing out ten different containers to make one dish. All ...

That’s right folks, Reese’s Cups are getting the inception treatment by taking the classic flavors and stuffing them inside ...

The stock of Hershey Co. (HSY) has been upgraded by analysts at Citigroup (C) following decent quarterly financial results ...

Looking for simple, hassle-free dessert recipes? These easy cakes, pies, fudge, donuts, and more recipes are perfect for ...

Hershey is expecting “significant pressure on earnings” from stubbornly high cocoa prices but still expects an acceleration in sales revenue.

Running out of time for Valentine's Day? Check out these 11 thoughtful and affordable Walmart gifts perfect for last-minute shoppers, from plush toys to jewelry.