The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...

Guests included Jon Hamm, Adam Devine, Braxton Berrios, Brianna “Chickenfry” LaPaglia, Camille Kostek, Keegan Michael-Key, Flavor Flav and Harry Connick Jr.

The Reese's Peanut Butter Cup, with its iconic orange packaging, is one of the best-known candies worldwide. But where ...

If you love Reese’s Peanut Butter Cups, imagine taking that rich, chocolatey, peanut buttery goodness and turning it into a ...

The confectionary giant is planning a frenetic Super Bowl spot to promote its Peanut Butter Cup Chocolate Lava Big Cup candies.

WWE superstar Seth Rollins has major love for the Chicago Bears and the NFL. In fact, he told me on this week’s episode of SI ...

The latest, as documented and shared by Orlovsky's NFL Live colleague Ryan Clark, is the strangest among a strange lot. Close your eyes and imagine the many ways a person could eat a Reese's Peanut ...

Ahead of the Unrivaled Basketball League's debut this week, Angel Reese has shown off the custom sneakers she will wear during games. Reebok and Chicago-based artist Marvin Baroota created the ...

and Reese's needs to show up at these moments and reward our consumers with our messaging. Marketing Daily: How much of your audience are peanut butter cup purists, and how many want more innovation?

FC Barcelona host Real Betis in the Copa del Rey last sixteen this Wednesday evening at 9pm CET, and Hansi Flick has revealed the players that he'll be using in the first game of 2025 at the ...