The first thing I noticed when Kendrick Lamar squatted on top of the black Buick GNX at the start of the Super Bowl halftime show were his boot cut jeans spilling over his black-and-white high-tops.

Copenhagen Fashion Week demonstrated the breadth of trends shaping the denim market.

The first thing I noticed when Kendrick Lamar squatted on top of the black Buick GNX at the start of the Super Bowl halftime show were his boot cut jeans spilling over his black-and-white high-tops.

Levi's takes serious strides into the fashion sphere with the Blue Tab SS25 collection, its new line of premium denim wear.

As the day drew to a close, attendees were ushered to the main event space where Levi’s® hosted an intimate live performance.