Social Media Marketing to “Zennials” Is Complex, but Effective
Discover how Zennials are reshaping retail with social media marketing, authenticity, and evolving consumer behavior in a ...
Social Media Meets E-Commerce: How Brands Can Win In A New Era
The convergence of social media and e-commerce demands a holistic approach to help understand the new paths to conversion.
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Why More and More People Are Staying Off ‘Toxic’ Social Media
As more people keep their lives private from social media, it’s making space for ads and news. But that’s fine by many.
TikTok let through disinformation in political ads despite its own ban, Global Witness finds
Just weeks before the U.S. presidential election, TikTok still approved advertisements that contained election disinformation ...
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Social media companies failed to protect children, teens from online dangers, FTC report reveals
The Federal Trade Commission issued a study that showed how social media companies are failing to protect teenagers from ...
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Emplifi Data Reveals 90% Surge in Social Ad Spend and Critical Gaps in Customer Support Ahead of Black Friday
Emplifi, a leading customer engagement platform, has released critical insights into social media advertising and customer care trends to help brands ...
Harris Vastly Outspending Trump on Social Media in Election Run-Up
The Harris campaign's social media spending is many times higher than that of the Trump campaign in the final weeks of the ...