Brian Niccol, Starbucks' CEO, said mobile ordering meant staff weren't writing on cups, which affected the connection the ...

CEO Brian Niccol explains the company’s pivot back to its roots.

Kermit the Frog. Coffee puns like “thanks a latte” and “a matcha made in heaven.” Drawings of dogs, cats, birds and bees.

Starbucks has been in the midst of a rebrand over the past year as the global coffee chain rolls out various changes to its ...

A new spot and a free coffee promotion on the Monday after the big game are part of the chain’s marketing-powered turnaround ...

Former CEO Howard Schultz transformed Starbucks from its humble roots to a coffee powerhouse by creating what he liked to ...

Starbucks is making sweeping changes to its coffee shop locations starting Monday that long-time customers may find familiar.

“In the coming months, you’ll see us begin to optimize our menu offerings, resulting in roughly 30% reduction in both ...

Starbucks fans can now get free refills for some drinks — but not all. The coffee chain is also bringing back its self-serve ...