Starbucks’ first-quarter earnings marked a promising start under the leadership of CEO Brian Niccol, despite ongoing challenges in key metrics such as comparable ...

Starbucks' earnings report showed declines in EPS and operating margins, but positive steps in the turnaround are evident.

CEO Brian Niccol explains the company’s pivot back to its roots.

Both ads come from Anomaly, which the chain recently hired as part of a marketing pivot led by Chief Brand Officer Tressie ...

Judge halts Trump’s spending freeze as agencies see chaos, Starbucks beats expectations as turnaround campaign continues, and ...

"It is clear we need to fundamentally change our strategy to win back customers and return to growth. Back to Starbucks is that fundamental change," Niccol said in October. "We have to get back to ...

Starbucks fans, brace yourselves for a revamp of the coffee giant's loyalty programme next week, which will introduce more rewards but make it tougher to reach Gold status. Currently, you bag ...

He highlighted how the company aims to deliver on its "Back to Starbucks" strategy, a series of changes announced last year that aims to enhance customers' in-store experience, but also said it ...

Hugh Cameron is Newsweek Live News Reporter based in London, U.K. His focus is reporting on international politics, conflict, and crime. Hugh joined Newsweek in 2024, having worked at Alliance ...

Starbucks (SBUX – Research Report), the Consumer ... potential risks through long-term supplier relationships and strategic hedging, ensuring stability in their coffee procurement.