From the “Say It With Silk” campaign to roping in Jasprit Bumrah along with Chris Martin, Cadbury has reinvented the ...

Maharashtra deputy CM Eknath Shinde has called on all residents of Thane, especially students, to plant at least one tree and ...

While most brands flood Valentine’s Day with romance and roses, one chocolate brand has spent the past five years doing the opposite by trolling the day itself. Instead of love letters and ...

At the end of the day, an anti-Valentine’s Day campaign is still a Valentine’s Day campaign. As Ayush Nambiar, director of ...

BigBasket has launched a Valentine’s Day campaign contrasting its rapid delivery service with the waiting game in modern ...

The new Cadbury 5 Star ad campaign for Valentine’s Day has taken a humorous ... younger audiences who either find the holiday ...

Americans aren't short on shops. But it turns out that there are gaps in the USA retail inventory - British treats ...

The campaign taps into a cultural truth: once older generations adopt a trend, younger audiences tend to abandon it.