Strategic pivot or performative allyship? Unpack the implications of scaling back DEI initiatives on corporate values and ...

Diversity and inclusion are key issues in ESG ... and Target already had a 100% CEI score. If Target was considering ESG in marketing decisions relating to LGBTQ+ merchandise, it was probably ...

Target has been the center of endless backlash and boycotts due to its multiple controversial business moves. These moves ...

Your target customers are those who are most likely to buy from you. Resist the temptation to be too general in the hopes of getting a larger slice of the market. That's like firing 10 bullets in ...

Since 2005, Target has used text messaging in select advertising and marketing campaigns. Our goal is to be fresh and innovative, connecting with our guests in a way that’s reflective of their ...

Target was hit with a class action suit claiming the retailer duped investors about the company's DEI policies and tricked them into buying stock at an artificially inflated price.

Understanding and reaching the right audience is essential for any business. That’s where target marketing comes in. This important strategy will help you focus your efforts on specific customer ...

Discount store chain Target said Friday that it would join rival Walmart and a number of other prominent American brands in scaling back diversity, equity and inclusion initiatives that have come ...

In 2016, Target said that transgender employees and customers could use bathrooms corresponding to their gender identity, at a time when a heated national debate had sprung up on the issue.

It is a win-win strategy. Visitors find what they are looking for, and the league can more easily target its marketing activities. Lesson 5: Target locally Each “spoke” of the MLB hub contains local ...