When The Andy Griffith Show made its debut in 1960, few could have imagined the enduring legacy it would leave on American ...

AbbVie closed out the year on a high note as its blockbuster biologic Skyrizi once again claimed the top spot in 2024’s final monthly ranking of the biggest TV ad spenders in biopharma.

Not only did AbbVie’s Skyrizi claim first place in the full-year ranking with nearly $377 million spent on 20 separate ads for the drug, according to iSpot.TV’s analysis, but, with two other ...

Skyrizi had an estimated national TV ad spend of $367.7 million — the highest ad spend of any brand in the top 10. During 2024, Skyrizi was named the top Rx and OTC for TV advertising in Q2 and Q3 as ...

Re “Trump’s Picks Want Pharmaceutical Ads Off TV” (front page, Dec. 27): There’s almost nothing I agree with when it comes to Robert F. Kennedy Jr., but I’ve been against TV drug ads ...

Although ads can be a common topic of discussion among audience members due to its wide reach, seldom has there been a structured and methodical dive into the Bangladeshi TV advertising industry ...

When a brand name is included and consistently repeated, it becomes an established branding cue it suggests, increasing recognition in TV ads by six points. The impact grows further when the slogan is ...

Hays Travel has screened the first of three new TV adverts over the festive holiday ... and choice we give our customers.” “Our three ads demonstrate the breadth of holiday product we can ...

Other ad industry insiders said AppLovin could further expand into connected TV, adding to its 2022 acquisition of Wurl, a company that helps publishers distribute and monetize their video content ...