Instead, a true advertising face-plant is an ad that’s both tone-deaf and completely forgettable – so dull, off-putting or confusing that when a brand completely switches up its strategy, you almost ...

An Italian ultra-cyclist is to climb more than 50,000m over the course of a 3,000km ride through the Himalayas to raise ...

Ice and snow have become an essential element in the Chinese people's quest for a more fulfilling life, driven by a booming winter tourism sector, experts noted during a recent economic roundtable.

The growth of ice and snow tourism has transformed how Chinese people perceive and experience winter, according to Dai Bin, ...

BEIJING, Feb 6 (Bernama-Xinhua) -- From winter sports to snow tourism, China is actively tapping into its ice and snow resources to create new growth drivers for the world's second-largest economy, ...