but there’s something deeper going on with the reaction to the new Walmart logo. In broad strokes, this can be split into two rough parts: a fear of change, and a belief in expertness.

In a process led by its specialist design and branding arm NOT Wieden+Kennedy, the agency commissioned the logo variations for both internal and external use as part of its brandi ...

Instead, Walmart gave its logo a makeover fit for modern times ... the font was “chosen at the whim of the printer.” Two years later, the company swapped it for a “frontier” font in ...

(Courtesy CNN) New York (CNN) — Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled ...

Walmart is refreshing its logo for the first time in nearly two decades, highlighting its evolution while also serving as a nod to its past, the big-box retailer announced Monday. The word mark on ...

Normally it takes three days from start to finish. But the first batch of footballs must be sent to the Super Bowl teams ...

WWL Louisiana/The Guardian report exposes behind-the-scenes messaging to manage a bombshell clergy-abuse scandal ...

The Protection of Women and Girls in Sports Act, passed the House 218-206 with just two Democratic lawmakers ... All republished articles must include our logo, our reporter’s byline and ...

The Augustine 100, the marching band of St. Augustine High School in New Orleans led the Eagles players and coaching staff ...

Since his first signature edition Mercurial in 2010, Cristiano Ronaldo has enjoyed a series unlike any other footballer in ...