Generate Video is now in public beta, allowing anyone to generate five-second video clips at 1080p.

Adobe on Wednesday released the first public version of an artificial intelligence tool that can generate video clips and revealed how much it will charge, but said it will not set pricing for major ...

Adobe's Firefly Video model promises to do for Premiere Pro what AI images did for Photoshop -- and more. Here's what Adobe will charge and what you'll get.

Adobe Inc. introduced a new product that will charge about 50 cents per video generated by artificial intelligence, seeking ...

Adobe’s Firefly Video Model is in public beta as of today, meaning the days of praying you had a chance to test it are over.

At the same time, many generative video tools also highlight questions and challenges around content ownership and copyright. Some of these have become a key part ...

The word “commercial” may be on everyone’s mind after the Super Bowl. From favorites to flops, this year’s crop of Super Bowl commercials had an average cost of $8 million for a 30-second slot.

OneStream (NASDAQ: OS) reported better-than-expected results for the fourth quarter of fiscal 2024, but its guidance missed expectations, sending its shares tumbling over 20% in premarket trading ...