High sugar cereal brands target TV ads directly to kids under age 12. And this targeted advertising leads to greater household purchases of unhealthy kid cereals, a new study finds.

Criteo's Brian Gleason shared how it is working with agencies to capitalize on curation and measurement opportunities in ...

The Federal Trade Commission has fined the publisher of Genshin Impact $20 million for allegedly deceitfully marketing loot boxes to children and illegally collecting their data. The FTC's ...

Email Marketing also helps to create some form ... Search Engine Optimization is arguably the first on the list of all techniques as it reduces the time, effort and energy to directly reach ...

Turn it off and just tune out. (UNICEF Shares Holistic Mental Health Tips For Children. Image: Pexels) Do something kind: There’s a particular happiness to be found when helping others. It doesn’t ...

Here are nine tips to master traveling with kids and make it a memorable experience. Don’t overplan It can be tempting to plan a detailed itinerary when traveling with children. However, leave room ...

ST. PAUL, Minn. – The Minnesota Attorney General’s Office is suing a company it claims is marketing vapes to children. Attorney General Keith Ellison says High Light Vapes has violated state laws ...

Customers have more distractions than ever before—and that means you only have seconds to capture their attention with strong messaging. Communications pros must find innovative ways to ...

Children across Los Angeles are dealing with loss and turmoil as the fire emergency continues. Sharing tough news isn’t easy, but parents should be honest and deliver information in a simple ...

Expert tips to navigate conversations about natural disasters with kids. Megan Mantia, left, and her boyfriend Thomas, return to Mantia's fire-damaged home after the Eaton Fire swept through ...

User-generated content has become a powerful tool for brands, driving up to 29% more conversions compared to traditional marketing campaigns. However, managing this influx of content across ...