In a time of crisis, small businesses are the ones that can be managed more easily said the founder of Asia Marketing Federation (AMF) and Asia Small Business Federation (ASBF), Hermawan Kartajaya.He ...

Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

These groups are created to draw inferences about customer choices, likes or dislikes. Definition: Customer lifestyle segmentation is a part of marketing management technique in which small sub-groups ...

Here’s an important question not enough marketers ask themselves. How many unopened promotional emails are currently sitting in your personal inbox, and more ...

Always remain in tune with clients. Join sales meetings to hear what keeps them up at night, so you can ensure your business ...

JPMorganChase’s annual Business Leaders Outlook survey reveals that middle market leaders possess a renewed sense of optimism ...

The casualty insurance market exhibited mixed trends, with some segments softening while others remained under pressure.

We forecast EBIT margins to expand to 48% by fiscal 2034 from 38% in fiscal 2024. We expect margin expansion to be primarily driven by Car Group’s overseas online marketplaces entrenching themselves ...

LegalZoom is scheduled to report fourth quarter and full year 2024 earnings results and hold a conference call on Wednesday, February 26, 2025. During this call, LegalZoom will share additional ...

“The jobs market is way worse than we thought,” he said. White House press secretary Karoline Leavitt echoed that sentiment in a statement: “Today’s jobs report reveals the Biden economy ...

As competition grows fiercer, specialization offers a clear path to success for retailers. However, specialization doesn’t ...

In 2000 or one year before the Electric Power Industry Reform Act of 2001 (EPIRA, RA 9136), the primary energy consumption (PEC, for transportation, cooking, electricity, etc.) of these four ASEAN ...