Understanding customer behavior is crucial for companies with Software as a Service (SaaS). Developing customized and successful marketing strategies relies on behavioral segmentation techniques, ...

China's national unified market initiative, launched in 2022, aims to dismantle local protectionism and market segmentation ...

If you’re building a zero trust architecture, microsegmentation should be a crucial part of your plan. Here are the 10 things ...

From hyperpersonalized customer experiences to predictive analytics and real-time ad optimization, AI is transforming how ...

Market segmentation—dividing your target audiences into smaller categories that share similar characteristics—can be a powerful approach for marketers. A few ways it can benefit your brand include ...

The importance of segmentation In order to understand the market potential of a new Alzheimer's treatment, and develop a compelling brand, market researchers must take into account a wide range of ...

Both Airtel and Jio spokespersons confirmed this development. The TRAI order was intended to cater specifically to the ...

We want to maximize our revenue and marketing return on investment (ROI). What we learn from migration patterns can help with all those tasks. The Role of Customer Segmentation Migration implies ...

Yevhen Krazhan, Chief business development officer at GR8 Tech, shares details on the platform provider’s exciting new ...

Known for his deep expertise in analytics and process improvement, Manoj Gudala has consistently delivered high-value projects across various industries.