Nitin Saini, Vice President - Marketing at Mondelez India Foods talks about the contrasting 5Star and Dairy Milk campaigns, ...

The head of marketing tells Tim Healey why setting the news brand apart requires an approach “that speaks to head and heart.” ...

New report and video from Canon and The Drum puts print in the performance hot seat to explore its potential as a dynamic driver of phygital marketing success.

With Purdue sports and nearby Indianapolis as a sports hub, a new master's program Purdue's trustees recently OK'd seeks to ...

Sylogist's new logo growth and cross-selling strategies make it an attractive investment with strong IRR potential despite near-term headwinds. See more here.

A frenzied mix of silliness and celebrities is hitting the airwaves and the internet, and that means one thing: it is Super Bowl ad time again.Veteran advertisers are using tried-and-true tactics like ...

Newcastle-based business growth specialists, 360 Growth Partners, is expanding its team of experts by welcoming experienced business development specialist, Justine… | North East | Appointments | Prof ...

Cracker Barrel's rural-first strategy, menu innovation, and modernization efforts position it for growth. Read here for more ...

Eicher Motors reported lower than expected average selling price (ASP), driven by a poor product mix due to higher share of ...

The Coca-Cola Company today reported fourth quarter and full year 2024 results. “Our all-weather strategy is working, and we continue to demonstrate our ability to lead through dynamic external ...

Cannes Lions is embracing the creator economy with new awards and greater focus, setting the stage for creators to shape the ...