Nidhi Goel Gupta, Director of Crossword Bookstores opens up about the brand’s changes following the acquisition, current ...

Nidhi Goel Gupta, Director of Crossword Bookstores opens up about the brand’s changes following the acquisition, current ...

Lalatendu Das, CEO of Publicis Media South Asia, spoke exclusively to e4m on the declining share of TV in ad spends, the ...

Pricing power was once again behind Coca-Cola's solid results, with some modest case volume growth thrown in. For the quarter, the company's organic revenue -- which excludes the impact of ...

Like most brands advertising during the Super Bowl this year, Cetaphil tried to capture attention with a celebrity-focused commercial.

Sylogist's new logo growth and cross-selling strategies make it an attractive investment with strong IRR potential despite ...

Six SEOs with 20+ years experience share why Google's 4th quarter results may indicate underlying issues in paid search and ...

Last week, at an industry event hosted by RTB House, a group of retailers took the stage to discuss their plans (and frustrations) with data-driven advertising this year. I think it’s worth revisiting ...

A frenzied mix of silliness and celebrities is hitting the airwaves and the internet, and that means one thing: it is Super Bowl ad time again.Veteran advertisers are using tried-and-true tactics like ...

A strong marketing plan isn't just about posting on social media or running an ad campaign – it's about leveraging multiple ...

The year for McDonald’s began as the company hinted it would—with something we hadn’t seen in nearly six calendars. The ...