The true magic of updating a heritage brand lies in the tension of navigating the past, present, and future. Updating a ...

A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

To understand how the Mayo Clinic became a superior healthcare brand, I talked with Leonard Berry, PhD, to understand their ...

If the company chooses to let that red dot be put on cameras and phones made by and with other companies, then that's what ...

As marketing professors, we’ve analyzed this significant real-life marketing case to learn from the (mis) management of Brand Harris. (Our focus is on marketing strategy, not on the candidates ...

Squid Game also masters the art of colour in branding, and here to it shows us the power of simplicity. Clear colour choices were made for the uniforms and sets, with a predominance of pink and teal, ...

Munbyn says that in addition to the company's own labels, the FM226 accepts rolls from any other brand with rectangular adhesive thermal labels up to 1.97 inches wide and circular labels up to 1.85 ...

OpenAI has made headlines on more than one occasion over the last few months. Firstly, it was due to the sudden emergence of ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Because Bluesky is built on an open protocol, it means just about anyone can create their ...

Walmart announced Monday, Jan. 13, it was excited to introduce a "brand refresh," updating its logo. "This updated brand identity will better represent who Walmart is today, while honoring what ...

The last time Walmart refreshed its brand, the Great Recession loomed large, the iPhone was only a year old and a hyphen still split the retailer’s legal name. On Monday (Jan. 13), the big-box store ...

Harden’s design oeuvre includes the FreeSip, a collaborative product with water bottle maker Owala, part of Trove Brands. The ...