Analysts expect 2025 will be a banner year for advertising M&A following the proposed merger of Omincom and IPG.

Marketing salaries can exceed $200,000 for top executives, with strong compensation for digital roles - see the 14 ...

Investments in programmatic advertising keep growing, which means that the industry’s evolution is not going to stop in the ...

What’s the most effective way to promote a real musical about a fake musical? Start with a fake opening night. Then add lots ...

Candidates need to demonstrate data and tech capabilities, as well as a bulging Rolodex of client contacts, advertising ...

The Anheuser-Busch brand is betting that some "friendly competition" and big stars will help it stand out on the most crowded ...

On the advertiser’s side, AudioMatic DSP takes the guesswork out of campaigns, offering a one-stop solution for planning, ...

Discover how artificial intelligence is revolutionizing the advertising industry, creating more personalized and effective ...

The streamer’s in-house offerings will hit the U.S. in April, coinciding with an upfronts market where publishers lock in ...

In an interview with The Seattle Times after reporting grim financial results early Tuesday, Kelly Ortberg said that six ...

Authors are using DIY methods to moonlight as media sellers as ads begin to infiltrate their newsletters.

I’ve lived in the trenches of advertising, spanning roles in agencies and publishers across the UK and Australia, running ...